Start of campaign and trailer shooting June 2, 2009

(Deutsche Version dieser Pressemitteilung hier)

The world's most powerful man visiting the world's most beautiful city - Dresdeners start creative fan initiative

WHAT

• Official start of the "Obama Fan Flyer Project"
• Shooting for the project's trailer with extras
• Press conference with the initiators

WHEN

• 2 June 2009 from 11 a.m. on Neumarkt square, at the elevator of the car park

WHO

Dresden-based agencies

• tyclipso.net (Denis Bartelt) - www.tyclipso.net
• Cromatics (Andreas Schanzenbach) - www.cromatics.de
• MedienWG (Fabian Schmidt) - www.medienwg.de

WHY

On the occasion of US President Barack Obama's visit to Dresden, three Dresden-based agencies started a non-commercial campaign in order to present Dresden as a cosmopolitan and creative city.

Based on the slogan "Ich bin ein Dresdner" the initiators created so called AdFix flyers which - thanks to their adhesive power - stick to almost all surfaces and can be removed without effort. These flyers are being distributed in the inner city area until Wednesday. Whoever discovers one of the flyers is supposed to strip it and use it creatively.

The idea: The initiators want the finders to pose with the flyer in a creative manner in front of a photo or video camera during the President's visit. The result can then be uploaded on the project's website http://obama.besucht-dresden.de.

On the website you can find all information on the project, the initiators and from June 3 onwards the login for the participants of the "Flyer hunt". Via Twitter (http://twitter.com/ObamaDD), the login for participants has been communicated since the launch of the project.

Responsible for press relations:

• Andreas Schanzenbach / andreas (at) cromatics.de
• Denis Bartelt / denis.bartelt (at) tyclipso.net